A WINTER REINDEER SANCTUARY IN NORTHERN SWEDEN IN THE VERY HEART OF SÁPMI A group of Sami people, an indigenous nation of northern Europe inhabiting the informal state of Sápmi, traditionally keep their reindeer in the forests surrounding Jokkmokk during the winter season. This is a cradle of Sami culture and trading, where people harvest the advantages of modern living while still respecting their old ways.
The Sami people are among the largest indigenous ethnic groups on in Europe. They prefer not to be known as Lapps, since the term is considered derogatory. “Lapp” means a cloth patch used for mending, wrongly suggesting that Sami are a backward people wearing rugs.